Riift Studio wanted to develop an attractive activation, that would promote the newly launched ArtCor hub from Chișinău among the creative industry communities, through social media, as well as entertaining visitors during the event.

The solution was a reinterpretation of a photo booth, a combination of IT and Design that led to a New Media Art. During the day the installation would provide IDLE (basic video) animations, allowing the visitors to express themselves, dance, have a good time and share their memories with their friends through social media. Each hour, at a fixed time, an immersive art performance would be shown to the public. 

The activation was a success, attracting a large number of visitors who later shared their experience on social networks.

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